Launch campaign of the new Special K cereal, specially made for women. With new formula, new ingredients, new flakes. It was very important to show all new ingredients that make up this new formula. The concept ALIMENTAMOS TODO LO QUE ERES ( we nourish all that you are) specifically talked to women of all ages, no matter on what stage of life they are in, there´s a Special K cereal for them.
Co-work: Miguel Escalona (copy writer) // Juan Munguía (art director) PH: Landia Director: Martín Rietti
